Dr. Michael Salzhauer is a Miami-based plastic surgeon who you might know better by his social media alias: TheRealDrMiami. The 43-year-old doctor is becoming famous for broadcasting his surgeries on Snapchat in all their bloody gruesomeness.

He got the idea to use Snapchat when his Instagram account was disabled and his 15-year-old daughter introduced him to a slightly-more-forgiving-about-nudity social media network.

"I was really frustrated," Salzhauer told BuzzFeed."I woke up one morning with zero followers and was like, what else can I do to show people what we do here?"

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All of the patients allegedly sign consent forms before their surgeries are filmed and put onto Snapchat, and, according to him, about half of his customers are happy to do it.

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The account has amassed hundreds of thousands of followers and, according to him, quintupled his business. He also seems proud of sharing the intricate bodily details of what has, until now, been a procedure that could only be viewed by a select few behind closed doors.

"This is the reality of plastic surgery and I want people to see it," he said.

Which raises the question: why are people flocking to his business after seeing gory images of asses sliced open?

From: Cosmopolitan US